Greetings from the Great Root Bear®…
…and your friends at A&W® Restaurants. Welcome to the OCTOBER edition of our e-mail newsletter, Bear Tales.
Special Sneak Preview for A&W Mug Collectors
If you collect A&W mugs, we have some big news for you. The glass A&W mug has been an icon of the brand for decades, and each year A&W fans eagerly await the new collector mug.
This year, A&W produced approximately 100,000 of the 2005 collector mugs, which feature an image of the smiling Great Root Bear. But in addition to this collectible mug, the company also produced a very limited number of an ultra-collectible mug -- the Winking Bear mug.
The artwork on the Winking Bear mug is very similar to the artwork on the standard 2005 mug. There is one subtle difference on the ultra-collectible mug though: the Great Root Bear is winking.

Only 984 of the Winking Bear mugs are in circulation, making them targets of collectors from coast to coast.
For more on the A&W Winking Bear mug project, visit www.winkingbear.com
At the site, you'll find out more about A&W's 2005 Winking Bear mug, and also learn how you can get your paws on one -- simply by telling us the lengths you're willing to go to in order to add one to your collection. In addition, you can also find out about our charity auction: we're selling a few sets of the 2005 collector mugs on eBay to raise money for the American Red Cross.
Be sure to visit www.winkingbear.com soon, and stop by your hometown A&W restaurant to find out if a Winking Bear is hiding there!
Of course, if you've already purchased a 2005 A&W mug, you might want to take a closer look to find out if you already own a Winking Bear mug. There could be a bear in your cupboard as we speak!
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